Social and Behavioral Sciences Commons^™

Colorism In Assessor Ratings: Exploring The Roles Of Social Dominance Orientation, Metaphorical Associations And Skin Tone Stereotypes, Tiwi D. Marira

Dissertations, Theses, and Capstone Projects

In recent years, public awareness of colorism, or discrimination based on skin tone, has grown. A previous study (Marira & Sommer, 2014) revealed that Social Dominance Orientation (SDO) (i.e., the desire for group-based hierarchy) predicted Black participants’ discriminatory résumé ratings and hiring decisions in favor of lighter-skinned over darker-skinned, African American job applicants. This investigation focused on replicating and extending these findings by utilizing a more racially inclusive sample of Black and White adults and by examining more realistic candidate evaluation and hiring assessments. These simulated workplace assessments were embedded in an online business simulation requiring participants to make …