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Does It Work? Examining The Effectiveness Of Place Branding In Local Economic Development, Evan P. Cleave
Does It Work? Examining The Effectiveness Of Place Branding In Local Economic Development, Evan P. Cleave
Electronic Thesis and Dissertation Repository
For cities in advanced economies, the past three decades have been characterized by a steady increase in the use of place branding, with it becoming an integral part local economic development policy. In the context of this study, place branding goes beyond the traditional understanding of logos and slogans, and instead is understood to be the culmination of intentional and unintentional actions by cities that help create and attenuate the network of connections of the place held in the mind of target audiences.
Place branding is now viewed by local policymakers as a necessary undertaking to respond to local issues …
Rita, Rita, Tsos
Rita, Rita, Tsos
TSOS Interview Gallery
Rita Alkhaledy grew up in Sadr City, a poor suburb of Baghdad. Her father is an Iraqi Arab and her mother was Kurdish Iranian. Her mother lived in fear that she would be cast out of Baghdad as being an outsider in Iraq was frowned upon. Her father served in the Iraqi army in the 80s and was gone a great deal, leading to a strained relationship. Their relationship was mended when her mother died from cancer.
After the Iraq war, Rita and her brothers realized that their lives were in danger. They had to move from house to house …