Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Advertising for affect (1)
- Aficionado consumer (1)
- Brand meaning (1)
- Cigar consumption (1)
- Conceptual knowledge (1)
-
- Consumer behavior (1)
- Consumer expertise (1)
- Crisis management (1)
- Experiential learning (1)
- False memory paradigm (1)
- Las Vegas (1)
- Memory distortion (1)
- Perceptual knowledge (1)
- Product symbolism (1)
- Reconstructive memory (1)
- Social influences (1)
- Tourism research (1)
- Tourist memory (1)
- Wendy’s (1)
- Zaltman metaphor elicitation technique (1)
Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Digging Deeper: Art Museums In Las Vegas?, Kathryn A. Braun-Latour, Flavia Hendler, Rom Hendler
Digging Deeper: Art Museums In Las Vegas?, Kathryn A. Braun-Latour, Flavia Hendler, Rom Hendler
Kathryn A. LaTour
[Excerpt] Las Vegas has been called the “city of reinvention” (Douglass and Raento 2003). Part of its more recent reinvention efforts has included the opening of five fine-art venues. However, one of the art museums––the Las Vegas Guggenheim––was shut down in its first year due to low attendance; another, the Bellagio Fine Art Gallery, has seen attendance dwindle (Schemeligian 2004). The question addressed here is whether the museums are bringing the intended intangible benefits to the host resort, or whether the sales and attendance figures represent overall disinterest. More broadly one considers the potential “fit” between sin-city and the high-art …
Is A Cigar Just A Cigar? A Glimpse At The New-Age Cigar Consumer, Michael S. Latour, Tony L. Henthorne, Kathryn A. Latour
Is A Cigar Just A Cigar? A Glimpse At The New-Age Cigar Consumer, Michael S. Latour, Tony L. Henthorne, Kathryn A. Latour
Kathryn A. LaTour
[Excerpt] Cigar smoking is once again in vogue. While no longer at "fad" levels (Freccia, Jacobsen, and Kilby 2003), imports of quality hand-made cigars rose at almost double-digit rates during 2002 (Savona 2003) following several years of basically flat sales. The continuing strong demand for high-quality cigars appears to fly in the face of an anti-smoking, health-conscious society. Cigar consumption has persistently occupied the attention of high-profile individuals ranging from members of the entertainment industry to the political arena to the corner bar. Cigar smoking is again in fashion. Why has this happened? What does this mean? What do cigars …
Tourist Memory Distortion, Kathryn A. Braun-Latour, Melissa J. Grinley, Elizabeth F. Loftus
Tourist Memory Distortion, Kathryn A. Braun-Latour, Melissa J. Grinley, Elizabeth F. Loftus
Kathryn A. LaTour
Tourists' memories of prior vacation experiences are an important source of information as they, their family, and their friends make future travel plans. However, those memories may be distorted by other types of information to which the tourists are exposed after they visit, such as advertising and other tourists' memory stories. In the present article, we utilize the false memory paradigm from cognitive psychology to assess whether external information sources can distort how tourists remember their own past. We end with a discussion of the implications of our results for tourism research and propose some future areas for investigation.
Bridging Aficionados’ Perceptual And Conceptual Knowledge To Enhance How They Learn From Experience, Kathryn A. Latour, Michael S. Latour
Bridging Aficionados’ Perceptual And Conceptual Knowledge To Enhance How They Learn From Experience, Kathryn A. Latour, Michael S. Latour
Kathryn A. LaTour
The aficionado consumer is one who consumes and enjoys a hedonic product regularly but has failed to obtain product expertise from his/her many experiences. We conceptualize the aficionado as having asymmetric perceptual and conceptual knowledge and posit that when these two types of knowledge are bridged with a sensory consumption vocabulary, the aficionados are better able to learn from their experiences. In experiment 1, we find that providing aficionados a cross-modal learning tool (wine aroma wheel) during their tasting helps them strengthen their experiential memory and withstand influence from misleading marketing communications. We also find that when aficionados are presented …
Is That A Finger In My Chili: Using Affective Advertising For Postcrisis Brand Repair, Kathryn A. Latour, Michael S. Latour, Elizabeth F. Loftus
Is That A Finger In My Chili: Using Affective Advertising For Postcrisis Brand Repair, Kathryn A. Latour, Michael S. Latour, Elizabeth F. Loftus
Kathryn A. LaTour
A study of the effects of reconstructive memory points the way to dealing with the damage to a business’s reputation that follows an instance of negative publicity. The study contradicts the commonly held myth that it is best to avoid communicating for a time and let consumers “forget” an unfortunate incident. Instead, given what is now known about reconstructive memory processes, the crisis situation can be used as a means to reestablish a relationship with consumers. This research investigation proposes that postcrisis communication efforts should be focused on emotionally connecting with consumers via autobiographical-referencing advertising. Moreover, although the study focuses …