Social and Behavioral Sciences Commons^™

The Relationship Between Social Media And Political Polarization Among Members Of Generation Z, Hanna Getreu

Undergraduate Distinction Papers

ABSTRACT With this study, I analyze the social media behaviors of ninety-four Generation Z Otterbein Students to evaluate the relationship between social media and political polarization. I distributed an online survey to ask about their social media practices, social media networks, and political identification to best identify aspects of political polarization present through how they used social media. Using Social Learning Theory, Social Identity Theory and Limited Effects Theory as theoretical bases for this work, I identified political polarization using three categories: hostility towards others because of politics, reinforcement of political ideology, and political identification. I find that the majority …