Social and Behavioral Sciences Commons^™

The Effectiveness Of The University Of Southern Mississippi's Marketing And Branding Efforts Among Prospective Students, Amy Clevenger

Honors Theses

With enrollment rates expected to surge over the next decade, the competition

between institutions of higher learning will also increase. Because of this, marketing

material produced by all institutions will need to adjust to become more effective at

establishing brand identity to attract the attention of prospective students. Using Aaker’s

brand identity model as a framework to understand branding methods, this research aims

to identify marketing communication strategies that are more effective in a prospective

student’s decision-making process. The thesis also investigates prospective students’

recall and perception of marketing material produced by USM to determine its overall

effectiveness and differences …

Review: Implementing Excellence In Diversity, Equity, And Inclusion: A Handbook For Academic Libraries, Lalitha Nataraj

Communications in Information Literacy

Review of Lee, C., & Lym, B. (Eds.). (2022). Implementing excellence in diversity, equity, and inclusion: A handbook for academic libraries. Association of College and Research Libraries.

Social Media Preferences Of Individuals Seeking Graduate Business Degrees, Peyton N. Boxberger, Hannah C. Lee

Management Undergraduate Honors Theses

The purpose of this thesis is to provide actionable insight to the Walton MBA Programs Office for a cohesive social media strategy that is inclusive of all audiences. This research hopes to help the Walton MBA program better understand potential and current students based on their social media behavior and learn how social media use has changed due to the global COVID-19 pandemic. This report will analyze the results of a survey crafted to better understand the social media preferences of individuals seeking graduate business degrees. From these, a social media marketing strategy can be created to tailor content to …

College Recruitment Of Low-Income Underrepresented Minority Students, Cassady M. Ogedegbe

Electronic Theses and Dissertations

The relationship between the use of discriminatory recruitment procedures against low-income unrepresented minority (URM) students at four-year private institutions based on enrollment managers’ and college recruiters’ beliefs, self-efficacy, and behavioral intentions was this study’s focus. Specifically, the following were investigated: (a) how enrollment managers perceive their role in recruiting low-income URM students, (b) how college recruiters understand their role in recruiting low-income URM students, (c) the effective strategies enrollment managers use to prepare recruiters for recruiting low-income URM students, and (d) the differential impact in recruiting low-income URM students versus their counterparts. A supporting factor explored further in this study …

Recruitment And Retention Of Agriculture Teachers In The Southeast: An Empirical Analysis Of The Star Program., Kristie Guffey, Jeffrey Young

Faculty & Staff Research and Creative Activity

This article describes the collaborative efforts of various state and national agencies working together to recruit and retain agriculture teachers in the states of Kentucky, South Carolina, and Ohio. We contrast multiple measures of recruitment and retention in these states with those from the comparator states of Arkansas, West Virginia, and Alabama. The strategies outlined market to new agriculture teachers and maintain current teachers in the profession targeting work-life balance, emotional, physical and social health. These have been a focal point in the federal State Teach Ag Results (STAR) program, but the effects of participation in STAR on recruitment and …

The Attracting Intelligent Minds Conference: An Assessment Of Graduate Diversity Recruitment, Alfred T. Dowe

Graduate Theses and Dissertations

Graduate student recruitment is one of the most important factors in growing university enrollment. Unlike undergraduate recruitment, graduate recruitment is a coordinated effort facilitated between graduate faculty and program coordinators and graduate recruiters who often work outside of the department. An essential element in graduate recruitment is the effectiveness with which underrepresented minorities are identified and recruited. Graduate schools are commonly using initiatives known as intervention strategies to help enhance their traditional recruitment strategies and campus visitation programs have become a popular recruitment tool within those strategies.

Since the 1990’s, the University of Arkansas (UA) has employed various intervention strategies …

The World Of Oneness, Anita D. Sanders

National Youth Advocacy and Resilience Conference

Using data derived from a real-time focus group experience, this session will address strategies for improving retention and recruitment of minority faculty members and students at institutions of higher education. This focus group was comprised of alumni minority students from a rural university. The questions for this group were composed by faculty members trying to ascertain the perceptions of the minority students. The data collected provided answers to the proposed questions, but revealed information validating the experiences of other minority stakeholder groups and the impact to programs. Information from unfair expectations to feeling unchallenged were revealed. In addition, it will …

It's About Outcome: Look For Colleges That Care, Ben Sells

Press Releases

Now that spring break has come and gone, high school seniors and their parents will be finalizing a college choice for fall. They have more independent and objective information available to them to help make that choice than ever before.

Influences On The Choice Of Library Science Graduate Study: An Examination Of Cultural And Social Capital, Economic Factors, Gender, And Race, Rhonda K. Armstrong

Ed.D. Dissertations

The demographics of the library and information profession in the United States, which is primarily White and female, do not reflect the diversity of the population and those libraries serve. To further the understanding of who chooses library science graduate programs and how one might take social justice actions for more diversity, this study employed a post-positivist, quantitative study blended with critical theory. The study used Perna’s college choice model, which considers cultural capital, social capital, and economic factors as influential on college choice decisions. The study utilized a secondary data set, the Baccalaureate and Beyond Longitudinal Study 2008/2012 data …

Recruiting Undergraduate Students: Creating A Path To The Counseling Profession, Jake J. Protivnak, Jennifer F. Yensel

Journal of Counselor Preparation and Supervision

Counselor educators must find ways to encourage undergraduate students to choose to pursue a graduate degree in counseling. Related helping professions (e.g., psychology, social work) may have a recruitment advantage. Faculty in disciplines with both undergraduate and graduate programs can encourage high achieving undergraduate students to continue into graduate programs within their discipline. Due to the lack of a discipline specific academic pathway and an undergraduate advising system directing students into counseling graduate programs, counselor educators must find innovative ways to recruit undergraduate students. The authors will discuss the issues involved in recruiting undergraduate students, present a framework for sharing …

Connections With The Current Generation Of College Students Using Digital Marketing Practices, Michael Galindo

Dissertations, Masters Theses, Capstones, and Culminating Projects

Higher education professionals in college and university admissions utilize various forms of communication in enrolling their fall class. The problem with the digital generation, also known as the Millennials, is that students have disconnected from the personal touch - the connection that is established between the student, their admissions counselor and the institution. Often it is found that this connection helps prospective students find that perfect fit in selecting a college.

This study identifies several technological approaches and evaluates their effectiveness in undergraduate admissions recruitment. A review of the literature revealed that recent technological advances such as social media, personal …

Racial And Ethnic Diversity In Undergraduate Social Work Programs: How Are Programs In Rural Areas Faring?, David L. Beimers, Brian Warner, Paul Force-Emery Mackie

Social Work Department Publications

Social work programs have a long-standing commitment to recruiting and educating racially and ethnically diverse students. However, some programs in rural areas have greater difficulty meeting this commitment. This study examined racial and ethnic diversity within baccalaureate social work (BSW) programs, focusing primarily on student enrollment, faculty, perceptions of diversity, and interventions to attract students. Program directors of BSW programs from 10 Midwestern states were surveyed. Forty-two programs responded. The results indicate that as a whole, social work programs differ in their levels of racial and ethnic diversity. However, BSW programs in rural areas tend to have fewer students and …

Oral History Interview With Ruth Pagell: Conceptualising Smu, Ruth Pagell

Oral History Collection

The interview covered: first involvement with SMU, new library, city campus, role and responsibilities, academic librarians, research support, digital library, PYXIS, changing role of librarians, challenges.

Biography:

Founding University Librarian, SMU, 2005–2011

Ruth A. Pagell served as SMU’s first University Librarian from June 2005 until February 2011. During her time at SMU she led the effort to create a 21st century academic library recognised for enabling university research and teaching. She oversaw the implementation of the digital library (PYXIS) and the institutional repository (InK), and the development of the oral history site. After leaving SMU in February 2011, she moved …

Considering Family And Significant Others In The Faculty Recruitment Process: A Study Of Social Work Recruiting Practices, Michael E. Sherr, Johnny M. Jones

Social Work Faculty Publications

One of the most important facets of quality social work education is the recruitment and retention of faculty. This mixed methods study uses findings from an on-line survey of 106 recent (within three years) faculty hires and their (n=24) spouse/partner/significant others (S/P/SO) to determine the degree to which family- integrative recruitment strategies were being used in recruiting social work faculty and the impact with which the presence or absence of these strategies have on retention. A majority of respondents reported that S/P/SO were excluded from the recruitment process.Though the few respondents who felt included were pleased with their current position …

If You Build It They Will Come: A Marketing Strategy For Program Growth, Nelson L. Henning, Esther M. Lanham

Social Work Faculty Publications

No abstract provided.

Factors Influencing College Choice Of Minority Students And Their Implications For Recruitment, Linda Blount Mccluney

Theses and Dissertations in Urban Services - Urban Education

This study was designed to determine factors of college choice and to evaluate their implications for the development of recruiting guidelines for minority students. The intent was to survey two hundred freshmen of two urban universities to determine which factors were influential in their college choice process and to design recruiting guidelines. The use of these guidelines may provide the impetus to direct more blacks to predominantly white urban universities and more whites to predominantly black universities.

The criterion group approach allowed for the two groups (black students attending a predominantly white university versus black students attending a predominantly black …