Social and Behavioral Sciences Commons^™

Evaluating Universities Twitter Web Pages Responding To The Black Lives Matter Movement, Hind Albadi, Thomas Kenny

Faculty Publications: Communication

In the wake of the Black Lives Matter (BLM) movement in May 2020, many colleges and universities responded by making statements on their website and social media channels condemning racism. Higher education institutions began initiatives for diversity, equity, and inclusion (DEI) for faculty, staff, administrators, and students on campus. Three years later, this study investigates whether universities are still offering and promoting workshops, classes, events, and activities related to DEI to campus communities. To do so, the researchers conducted a content analysis on Twitter categorizing tweets over a one-month period, then they classified the Tweets using the top 10 colleges …

Encouraging Or Guilt-Inducing? An Analysis Of Fitspiration Content And Its Effect On Body Image And Lifestyle Changes, Brenna Mazour

Honors Theses

More people are acquiring their nutrition and exercise information from social media accounts called fitspiration. Analyses of fitspiration content have found the focus to be on restrictive diets and excessive exercise that’s appearance driven. Although its intent is to inspire its consumers to change their lifestyle, many speculate that it brings upon negative body image and induces guilt. The Theory of Planned Behavior (TPB) has been used to determine why people take part in certain health behaviors, such as diets or exercise regimens posted on fitspiration. TPB shows how the characteristics of social media discourage people to use fitspiration as …

Presidential Rhetoric In Times Of Health Crises: From President Eisenhower To President Trump, Abbi Murphy, Justin Kirk

Honors Theses

Three major health crises in American history include the polio epidemic in the 1950s, the Ebola crisis in 2014, and the coronavirus in 2020. Each of these viruses evolved under a different President, from President Eisenhower to President Obama to President Trump. Each of these presidents spoke to the people on their respective crisis, and here I examine speeches, addresses, and social media posts in order to examine the rhetorical strategies that each President utilized. Each of them had a similar goal in mind, to eradicate the disease and quell the public’s fears. However, they all had advantages and disadvantages …

Mental Health Advocacy For Kids: A Social Media Campaign, B Rangel

Honors Theses

Abstract

Mental health in children has important, life-long effects on the child (Ghandour et al., 2018; Underwood & Washington, 2016). Because it is not always easy for parents to access important mental health resources and information (CDC, 2022b), I wanted to investigate whether social media is a viable way for parents to learn more about their child’s mental health. I created and distributed ads aimed at parents on three common mental illnesses diagnosed in children: anxiety, depression, and ADHD. My ads had high levels of engagement, thus allowing the possibility that social media could be important avenue for reaching parents.

Sink Or Swim? Transitioning Academic Library Outreach In Times Of Covid-19, Lauren Wittek, Maureen Rust

Library Scholarship

This practical article explores the challenges and unexpected benefits discovered when a public regional academic library transitioned its engagement and outreach efforts to a fully online format. The onset of COVID-19 presented a need for a radical change to Central Washington University Libraries’ events and social media communication. While adhering to the core principles of library outreach and engagement, the library has shifted the modality and types of programming offered to meet safety guidelines. Online event assessment, promotion, and engagement will also be discussed.

Recognizing Bias In Social Media News: Resources For Teaching Media Literacy In Special Education, Melinda S. Burchard Ph.D., Lori Konopasek, Betsy Layman, Sarah Myers, Linda Poston

Faculty Educator Scholarship

With the empowerment of social media news literacy, students in special education can interact with their world with deeper competencies of critical thinking skills and civic engagement. In exploring personal and news biases, online users will have the tools to effectively grapple with the content found in their newsfeeds.

The included lesson uses current social media news stories. Students will be able to identify vocabulary communicating possible bias, including absolute words or phrases, words or phrases communicating degree, and words or phrases that are positively or negatively charged.

Fogler Library Covid-19 Misinformation Challenge Post, Jen Bonnet, Senta Sellers

Raymond H. Fogler Library

Social media post promoting Fogler Library's COVID-19 Misinformation Challenge, aimed at helping participants discern fact from fiction in popular media. At the time of the content's submission to the University of Maine COVID-19 Community Archive, approximately 483 people had signed up from across the United States, and even from international locations.

#Instasuccess: How Collaborating With A Student Assistant Can Transform Your Library’S Social Media Presence With Real Appeal, Kari L. Siders, Kirsten N. Setzkorn

Library Faculty Presentations

No abstract provided.

Live Ambience And Homestead Away From Home: Social Media Use And Dependency By Visiting Chinese Students In The United States, Zixue Tai, Jue Lu, Fengbin Hu

Journalism and Media Faculty Publications

This study investigates social media dependency relations among Chinese college students during their three-month study abroad sojourn in the United States. Data were collected using a multimethod approach of ethnography, field observation, and in-depth interviews. Inspired by the lens of media system dependency (MSD) theory, the analysis focuses on the diverse goals and motivations that drive student behavior in social media engagement, as well as various contextual factors leading students to adapt and transition to the U.S. social networking sites (SNS), and the subsequent outcomes. The findings indicate that task-driven and assignment-centered goals dominate social media use, and that multidimensional …

Applying A Modified Technology Acceptance Model To Qualitatively Analyse The Factors Affecting Microblogging Integration, Tian Luo, David Richard Moore, Teresa Franklin, Helen Crompton

STEMPS Faculty Publications

The purpose of this research is to examine factors affecting students’ perception and engagement of microblogging integration using a qualitative approach. We employed a qualitative case study design to explore potential factors affecting microblogging integration in a hybrid course. Using the technology acceptance model (TAM) model as an umbrella framework, we examined through in-depth interviews with 18 participants the impact of microblogging integration into instruction that affected students’ reported use and perceptions of their microblogging-supported learning experiences. We found that individual differences, system characteristics, social influence and facilitating conditions all have impact on student participation and engagement in microblogging integration …

Leigh Gilmore Talks At Umaine About The #Metoo Movement, Kendra Caruso

Social Justice: Diversity, Equity, & Inclusion

Leigh Gilmore, a distinguished visiting professor of women’s and gender studies at Wellesley College, was the first speaker of this year’s Stephen E. King Lecture Series. Gilmore spoke about topics related to the #MeToo movement and its origins.

#Meto Panel Discussion Raises Awareness Of The Social Media Movement, Bria Lamonica

Social Justice: Diversity, Equity, & Inclusion

On Nov. 29, a panel discussion was held around the ongoing social media hashtag #MeToo. The discussion took place in the Bangor Room of the Memorial Union and included five panelists offering different perspectives, finishing with a question-and-answer session. The discussion was sponsored by the UMaine's Women's. Gender, and Sexuality Program (WGS) the Rising Tide Center, and the Feminist Collective.

Computer Supported Collaborative Learning: A Business Simulation Activity Using Social Media, Siyoung Chung, Hichang Cho

Research Collection Lee Kong Chian School Of Business

Social media are dramatically changing the way welive and make social relationships with others. While students areso immersed in social media in their daily life, social mediaadoption in classroom has been slow. Educators who wish toexperiment with social media for CSCL struggle to find ways toincorporate the expected benefits and advantages of social mediato teaching lessons. This paper reports on the experiences ofusing social media for a business case simulation activity in ahigher learning context. Drawing on a qualitative feedback andsocial media log data of 27 teams of 135 undergraduate students,this paper discusses the advantages and disadvantages of socialmedia as …

Knowledge Sharing And Social Media: Altruism, Perceived Online Attachment Motivation, And Perceived Online Relationship Commitment, Will W.K. Ma, Albert Chan

Support & Other Units (THEi)

Social media, such as Facebook and Twitter, have become extremely popular. Facebook, for example, has more than a billion registered users and thousands of millions of units of information are shared every day, including short phrases, articles, photos, and audio and video clips. However, only a tiny proportion of these sharing units trigger any type of knowledge exchange that is ultimately beneficial to the users. This study draws on the theory of belonging and the intrinsic motivation of altruism to explore the factors contributing to knowledge sharing behavior. Using a survey of 299 high school students applying for university after …

University Of Maine Social Media Policy, University Of Maine Division Of Marketing And Communications

General University of Maine Publications

Screenshot of the University of Maine's Social Media Policy.

Facebook : Part 3, Anthony Ronzio, Pattie Reeves

Center on Aging : Boomer Reporting Corps

Anthony Ronzio, former Executive Editor of the Bangor Daily News, and blogger Pattie Reeves discuss Facebook.

Engaging Students In Higher Education Through Mobile Learning: Lessons Learnt In A Chinese Entrepreneurship Course, Thomas Menkhoff, Magnus Lars Bengsston

Research Collection Lee Kong Chian School Of Business

This evaluative-exploratory case study reports pedagogical experiences with using mobiles phones, wikis, and other mobile learning approaches such as podcasts and walking tours as educational tools in the context of an undergraduate course on Chinese Entrepreneurship and Asian Business Networks taught at a university in Singapore. Conceptualized as mobile learning, the paper argues that information and communication technologies (ICT) devices used by Gen Y students as part of their everyday life such as hand phones in combination with social media platforms such as course wikis and other proven pedagogical methods such as mini lectures, field visits, and walking tours can …

Oral History Interview With Arnoud De Meyer: Conceptualising Smu, Arnoud De Meyer

Oral History Collection

The interview covered: first involvement with Singapore, tertiary education in Singapore, business schools, role of university, city campus.

Biography:

President, SMU, 2010–present

Professor De Meyer became the fourth president of SMU in September 2010. A leader and well-known scholar in management studies, his research interests include manufacturing and technology strategy, management of R&D and innovation, management under conditions of high uncertainty and for novel projects, management and innovation in Asia, the globalisation of Asian firms, and e-readiness in Europe. He publishes widely in academic journals and books.

For twenty three years, Professor De Meyer was associated with INSEAD where he …