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Social and Behavioral Sciences Commons

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Health Communication

Minnesota State University, Mankato

Health education

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Motivational Strategies For Improving Healthy Eating Habits: A Thematic Analysis Of A Myplate Twitter Campaign, Md Jamal Uddin Jan 2017

Motivational Strategies For Improving Healthy Eating Habits: A Thematic Analysis Of A Myplate Twitter Campaign, Md Jamal Uddin

All Graduate Theses, Dissertations, and Other Capstone Projects

This study examined the #MyPlateMyWins Twitter campaign from ChooseMyPlate.gov to understand the motivational strategies used to influence people to change their eating habits. Although studies have explored healthy diet promotion in a variety of contexts, researchers have been slower to explore how Twitter is used in this regard. Applying Uses and Gratification (U&G) theory and using a thematic analysis, this paper found three major strategies used by the campaign: Starting with small changes in health behavior; being a healthy eating role model for kids; and, remaining physically active. These findings should be helpful for organizations or individuals to design effective …


Is Peer Health Education Healthy: Examining The Susceptibility Of Peer Educators To Emotional Contagion, Lucas Joseph Youngvorst Jan 2014

Is Peer Health Education Healthy: Examining The Susceptibility Of Peer Educators To Emotional Contagion, Lucas Joseph Youngvorst

All Graduate Theses, Dissertations, and Other Capstone Projects

This paper examines the role of peer educators within Peer Health Education programs, specifically focusing on their susceptibility to emotional contagion. As various studies have identified the potential effect of emotional contagion within positions similar to PHE (ie. counseling, therapy, etc..), the susceptibility of peer educators to this contagion must be analyzed. The present study seeks to draw connections between PHE and emotional contagion, building our understanding of both topics and how they connect. Peer educators from across the country were contacted and asked to complete an online survey, which examined their general and PHE specific demographics, susceptibility to emotional …