Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Social and Behavioral Sciences
Motivational Strategies For Improving Healthy Eating Habits: A Thematic Analysis Of A Myplate Twitter Campaign, Md Jamal Uddin
Motivational Strategies For Improving Healthy Eating Habits: A Thematic Analysis Of A Myplate Twitter Campaign, Md Jamal Uddin
All Graduate Theses, Dissertations, and Other Capstone Projects
This study examined the #MyPlateMyWins Twitter campaign from ChooseMyPlate.gov to understand the motivational strategies used to influence people to change their eating habits. Although studies have explored healthy diet promotion in a variety of contexts, researchers have been slower to explore how Twitter is used in this regard. Applying Uses and Gratification (U&G) theory and using a thematic analysis, this paper found three major strategies used by the campaign: Starting with small changes in health behavior; being a healthy eating role model for kids; and, remaining physically active. These findings should be helpful for organizations or individuals to design effective …