Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 9 of 9

Full-Text Articles in Social and Behavioral Sciences

"Talk To Your Doctor:" A Rhetorical Analysis Of Burkean Identification In Direct-To-Consumer Pharmaceutical Advertisements, Sophia N. Bates, Valerie Lynn Schrader Oct 2023

"Talk To Your Doctor:" A Rhetorical Analysis Of Burkean Identification In Direct-To-Consumer Pharmaceutical Advertisements, Sophia N. Bates, Valerie Lynn Schrader

Communication and Theater Association of Minnesota Journal

In this article, we use rhetorical criticism as a research method to apply Burkean identification to four direct-to-consumer pharmaceutical television commercials, suggesting that the commercials create a state of consubstantiality with the audience. The identification strategies of common ground, the assumed “we” through the use of the word “you,” and dissociation are utilized in these commercials to inspire consumers to initiate a conversation with their doctor about their healthcare needs. Based on the success direct-to-consumer pharmaceutical advertisements have had with inspiring patients to engage in a dialogue with healthcare providers, Burkean identification could have significant implications when used in other …


The Nurse-Family Connection: Exploring Verbal And Nonverbal Immediacy, Kristen P. Treinen Jul 2021

The Nurse-Family Connection: Exploring Verbal And Nonverbal Immediacy, Kristen P. Treinen

Communication and Theater Association of Minnesota Journal

Immediacy is the key to developing and maintaining interpersonal relationships. Furthermore, each relationship has a unique set of rules and patterns of communication that help maintain the trust and continue the process of relational development. What is not unique about interpersonal relationships is the foundation of trust, a bond, that can be established through the use of immediacy. This study examines not only if nurses believe effective communication with family members is necessary, but how and in what ways nurses have forged a care connection with family members using verbal and nonverbal immediacy.


Communicating The Significance Of Home: Stroke Survivors And Caregivers Share Their Stories, Donna Pawlowski Aug 2019

Communicating The Significance Of Home: Stroke Survivors And Caregivers Share Their Stories, Donna Pawlowski

Communication and Theater Association of Minnesota Journal

The goal of this qualitative study was to examine how stroke survivors and caregivers communicated the significance of home in the short-term transition from hospital discharge to home care. Narratives from 12 stroke survivors and their caregivers produced five themes: marker events as motivation, comfort of home and family, emotional privacy of home, excited anticipation of going home, and nervous preparation for home. While much of the communication focused on the positive and hopeful recovery of stroke survivors upon going home, caregiver preparedness and the modifications to home impacted physical and emotional recovery. Results have implications for the transactive model …


All Good And Well?: The State Of Forensic Health And Wellness Scholarship, Carson S. Kay Jul 2018

All Good And Well?: The State Of Forensic Health And Wellness Scholarship, Carson S. Kay

Speaker & Gavel

Forensic educators and students face many competitive challenges while vying for trophies and titles. However, maintaining one’s health while preparing, traveling, and competing too often falls by the wayside. Although scholars have examined the health of forensic educators and students in the past, few current research agendas address the health concerns of the forensic community. With the exception of Carmack (2016) and her collaboration with Holm (2005, 2013, 2015), forensic scholars have not actively discussed how the activity affects student and educator wellbeing since 2004. Questions still remain regarding how the speech and debate community might feasibly promote a healthy …


Creating A Healthy Space: Forensic Educators' Sensemaking About Healthy Tournament Management Practices, Heather J. Carmack Dr. Oct 2016

Creating A Healthy Space: Forensic Educators' Sensemaking About Healthy Tournament Management Practices, Heather J. Carmack Dr.

Speaker & Gavel

Organizations are increasingly becoming concerned with the health and well-being of their members. To address these issues, organizations are creating wellness initiatives. One organization concerned with the well-being of its members is collegiate forensics. Forensic organizations have been working since the late 1990s to create formal and informal wellness initiatives to address the health of students and educators at forensic tournaments. The purpose of this study is to explore how collegiate forensic educators understand and implement these initiatives and the tensions they encounter. Collegiate forensic educators who host tournaments completed an open-ended qualitative questionnaire about formal and informal wellness initiatives. …


The Role Of Spokesperson In Ambiguous And Complex Crises: The Cdc And Anthrax, M. Scott Barrett, Kathryn C. Hasbargen, Anthony Ocana, Vern Markey, Matthew P. Berg, Scott Grand, Timothy L. Sellnow Mar 2016

The Role Of Spokesperson In Ambiguous And Complex Crises: The Cdc And Anthrax, M. Scott Barrett, Kathryn C. Hasbargen, Anthony Ocana, Vern Markey, Matthew P. Berg, Scott Grand, Timothy L. Sellnow

Speaker & Gavel

This study evaluates the role of spokespersons in complex organizations facing ambiguous crises. Specifically, the Centers for Disease Control and Prevention’s (CDC) response to the anthrax crisis in 2001 is offered as a case study. A content analysis of the print media coverage of the anthrax crisis reveals that many claiming affiliation with the CDC spoke on behalf of the organization, resulting in what appeared to be a fragmented CDC message. The study concludes that the CDC’s failure to provide a central spokesperson contributed to the ambiguity of the situation.


Superman And Wonder Woman: French Champions For Hiv/Aids Prevention Of Failed Aids Campaign?, Stephen M. Croucher, Terry L. Rentner Feb 2016

Superman And Wonder Woman: French Champions For Hiv/Aids Prevention Of Failed Aids Campaign?, Stephen M. Croucher, Terry L. Rentner

Speaker & Gavel

In 2004, the French government sponsored an AIDS/HIV prevention campaign; AIDES.ORG using photos of AIDS infected Superman and Wonder Woman to persuade adolescents to adopt preventative behaviors. This article asserts campaign organizers cancelled the campaign because it failed to provide audience efficacy and incorrectly manipulated fear in its campaign messages. Moreover, this article compares the AIDES.ORG campaign to other AIDS/HIV campaigns and argues effective health communication campaigns must provide efficacy to facilitate adoption of desired preventative behaviors. The Social Norms Approach is offered as an alternative method for developing effective health communication campaigns.


The Person We Knew: Perceptions Of The Identity Of Loved Ones With Dementia By Family Caregivers, Amber Jannusch, Dena Huisman Dec 2015

The Person We Knew: Perceptions Of The Identity Of Loved Ones With Dementia By Family Caregivers, Amber Jannusch, Dena Huisman

Speaker & Gavel

While several studies have looked at the identity of dementia patients, most focus on the point of the view of the patient. However, caretakers’ and family members’ view of the identity of the dementia patient is unstudied. This study attempts to see how family caregivers’ view of their family member’s dementia manifests in communication about the loved one. This study is a preliminary examination of family caregivers’ constructions of the identity of their loved one, revealing that caretakers have one of three views: the patient without an identity, the patient as a different person, or the patient as “not lost” …


A Rhetorical Analysis Of The Rethinking Aids Website, Jennifer Dettmann Aug 2014

A Rhetorical Analysis Of The Rethinking Aids Website, Jennifer Dettmann

Journal of Undergraduate Research at Minnesota State University, Mankato

A group of scientists known as the Group for Scientific Reappraisal of the HIV-AIDS hypothesis created a web site title, Rethinking AIDS. The group behind the web site argues that AIDS is not a sexually transmitted disease. They even question the existence of the virus entity. My analysis is driven by the critical question: Does the web site construct a reality that affectively alters our perception of HIV-AIDS? In order to answer this question, Goodnight and Poulakos 1981 article, Conspiracy rhetoric: from pragmatism to fantasy to public discourse (Western Journal of Speech), will be utilized.