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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
"Talk To Your Doctor:" A Rhetorical Analysis Of Burkean Identification In Direct-To-Consumer Pharmaceutical Advertisements, Sophia N. Bates, Valerie Lynn Schrader
"Talk To Your Doctor:" A Rhetorical Analysis Of Burkean Identification In Direct-To-Consumer Pharmaceutical Advertisements, Sophia N. Bates, Valerie Lynn Schrader
Communication and Theater Association of Minnesota Journal
In this article, we use rhetorical criticism as a research method to apply Burkean identification to four direct-to-consumer pharmaceutical television commercials, suggesting that the commercials create a state of consubstantiality with the audience. The identification strategies of common ground, the assumed “we” through the use of the word “you,” and dissociation are utilized in these commercials to inspire consumers to initiate a conversation with their doctor about their healthcare needs. Based on the success direct-to-consumer pharmaceutical advertisements have had with inspiring patients to engage in a dialogue with healthcare providers, Burkean identification could have significant implications when used in other …
The Nurse-Family Connection: Exploring Verbal And Nonverbal Immediacy, Kristen P. Treinen
The Nurse-Family Connection: Exploring Verbal And Nonverbal Immediacy, Kristen P. Treinen
Communication and Theater Association of Minnesota Journal
Immediacy is the key to developing and maintaining interpersonal relationships. Furthermore, each relationship has a unique set of rules and patterns of communication that help maintain the trust and continue the process of relational development. What is not unique about interpersonal relationships is the foundation of trust, a bond, that can be established through the use of immediacy. This study examines not only if nurses believe effective communication with family members is necessary, but how and in what ways nurses have forged a care connection with family members using verbal and nonverbal immediacy.
Communicating The Significance Of Home: Stroke Survivors And Caregivers Share Their Stories, Donna Pawlowski
Communicating The Significance Of Home: Stroke Survivors And Caregivers Share Their Stories, Donna Pawlowski
Communication and Theater Association of Minnesota Journal
The goal of this qualitative study was to examine how stroke survivors and caregivers communicated the significance of home in the short-term transition from hospital discharge to home care. Narratives from 12 stroke survivors and their caregivers produced five themes: marker events as motivation, comfort of home and family, emotional privacy of home, excited anticipation of going home, and nervous preparation for home. While much of the communication focused on the positive and hopeful recovery of stroke survivors upon going home, caregiver preparedness and the modifications to home impacted physical and emotional recovery. Results have implications for the transactive model …