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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
U.S. Geographic Differences In Media Source Use During Covid-19 Shelter In Place Orders, Allison R. Fortner, Kristin Gibson, Alexa Lamm
U.S. Geographic Differences In Media Source Use During Covid-19 Shelter In Place Orders, Allison R. Fortner, Kristin Gibson, Alexa Lamm
Journal of Applied Communications
United States news access patterns may have influenced distribution of misinformation in the COVID-19 infodemic, emphasizing the necessity of targeted communication to increase health literacy during a crisis. This study used sense-making theory to explore information-seeking behaviors of U.S. residents during COVID-19 shelter in place orders. This purpose of this study was to identify media outlets used by U.S. residents to access COVID-19 information and determine if access differed according to geographic region. A representative survey of U.S. residents aged 18 or older (N = 1,048) revealed the mainstream media outlets used most were domestic government-based sources. Northeastern …
Emotion And Virality Of Food Safety Risk Communication Messages On Social Media, Xiaojing (Romy) Wang, Xiaoli Nan, Samantha J. Stanley, Yuan Wang, Leah Waks, David Broniatowski
Emotion And Virality Of Food Safety Risk Communication Messages On Social Media, Xiaojing (Romy) Wang, Xiaoli Nan, Samantha J. Stanley, Yuan Wang, Leah Waks, David Broniatowski
Journal of Applied Communications
This study investigates how the emotional tone of food safety risk communication messages predicts message virality on social media. Through a professional Internet content tracking service, we gathered news articles written about the 2018 romaine lettuce recall published online between October 30th and November 29th, 2018. We retrieved the number of times each article was shared on Twitter and Pinterest, and the number of engagements (shares, likes, and comments) for each article on Facebook and Reddit. We randomly selected 10% of the articles (n = 377) and characterized the emotional tone of each article using machine learning, …
Using Social Media To Disseminate Injury Prevention Content: Is A Picture Worth A Thousand Words?, Rebecca J. Mcadams, Kristin J. Roberts, Elizabeth G. Klein, Jennifer A. Manganello, Lara B. Mckenzie
Using Social Media To Disseminate Injury Prevention Content: Is A Picture Worth A Thousand Words?, Rebecca J. Mcadams, Kristin J. Roberts, Elizabeth G. Klein, Jennifer A. Manganello, Lara B. Mckenzie
Health Behavior Research
Social media (SM) offers an opportunity for injury professionals to disseminate reliable safety recommendations to parents, yet little is known about the reach and impact of SM messages on parental safety knowledge and safety behavior adoption. It is also unclear whether electronic health (eHealth) literacy level is associated with understanding of messages. Parents of children (< 7 years) were recruited from a nationally representative consumer panel to complete an online survey assessing their Internet and SM usage and eHealth literacy level using the eHealth Literacy Scale (eHEALS). Participants were shown three safety SM posts where images and text matched or did not match. A post-exposure survey captured participant understanding of SM post message. Five-hundred eighty parents completed the survey. A majority of participants were female (58.6%) with high eHealth literacy (84.5%). Compared to low eHealth literate parents, a larger proportion of high eHealth literate parents correctly identified the message in mismatched posts (safe sleep: p = .0081; poison prevention: p = .0052), while similar proportions of parents with high and low eHealth literacy correctly identified a matched post for bike safety (p = .7022). Within each eHealth literacy level, high eHealth literate parents were more often able …
An Observational Analysis Of ‘Me Too’ Narratives From Youtube, Jordan L. Nelon, Mandy N. Spadine, Meg S. Patterson, Sydney E. Brown, Christina L. Bookout, Lauren M. Woods, Sara K. Fehr
An Observational Analysis Of ‘Me Too’ Narratives From Youtube, Jordan L. Nelon, Mandy N. Spadine, Meg S. Patterson, Sydney E. Brown, Christina L. Bookout, Lauren M. Woods, Sara K. Fehr
Health Behavior Research
The ‘me too’ movement originated to help survivors of sexual violence by providing resources and building a community of advocates to exemplify the magnitude of sexual violence victimization. This movement gained momentum via Twitter due to the viral hashtag—#metoo. YouTube is often used as a means of expression in younger generations, thus sexual violence survivors began using the platform as a way to disseminate ‘me too’ narratives. Therefore, this study aimed to examine how sexual violence narratives resulting from the ‘me too’ movement are being told on YouTube and understand the components of the narratives related to self-blaming mindsets. Based …
Individual Depictions, Causes, And Consequences: Effects Of Media Frames On Perceptions Toward The Rural Opioid Epidemic, Cara Lawson, Courtney Meyers, Amber Mccord, Erica Irlbeck, Amy Boren
Individual Depictions, Causes, And Consequences: Effects Of Media Frames On Perceptions Toward The Rural Opioid Epidemic, Cara Lawson, Courtney Meyers, Amber Mccord, Erica Irlbeck, Amy Boren
Journal of Applied Communications
Rural America faces challenges unique from other parts of the United States with vulnerabilities leaving its potential resilience at risk. In particular, issues associated with public health leave many in rural communities in lack of needed care and resources to maintain a healthy lifestyle. The rural opioid epidemic has added greater challenges to an already fragile rural health system. The mass media has for many decades served as a vessel for health promotion and health campaigns have been successful at changing levels of knowledge. Given that acceptance or action on an issue can be a result of how the message …