Social and Behavioral Sciences Commons^™

Utilization Of Workplace Health Promotion (Whp) Programming To Improve Health Literacy, Lyric Hayden-Lanier

Symposium of Student Scholars

Organization

The organization is a municipal workplace in metro Atlanta, GA with an authorized strength of 1,500 individuals in a variety of job descriptions.

Summary of the primary program

The organization’s WHP provides knowledge and skills that seek to improve outcomes on several levels: promotion, prevention, treatment, management, and diagnostic, all of which require a certain level of health literacy for acquisition, application, and adherence.

Explanation of the evaluation plan

Health literacy has been identified as a priority area by the Department of Health and Human Services, and the workplace offers an opportunity for improvement with program dissemination of knowledge …

Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger

Symposium of Student Scholars

O'Keefe's (1988) theory of message design logics explains why some messages are more

persuasive than others. The first, expressive design logic, is the most basic and focuses on

expressing individual thoughts and opinions (O’Keefe, 1988). This type of message design

merely states what the persuader wants. The second, conventional design logic, appeals to

typical reasons or emotional appeals that would be suitable for any audience. The third,

rhetorical message design logic, is the most complex and sophisticated message design focusing

on achieving an agreement between the sender and receiver in which the message provides

context. Unlike conventional design logic, rhetorical …