Social and Behavioral Sciences Commons^™

Flavor-Videos: Enhancing The Flavor Perception Of Food While Eating With Videos, Meetha Nesam James, Nimesha Ranasinghe, Anthony Tang, Lora Oehlberg

Research Collection School Of Computing and Information Systems

People are typically involved in different activities while eating, particularly when eating alone, such as watching television or playing games on their phones. Previous research in Human-Food Interaction (HFI) has primarily focused on studying people’s motivation and analyzing of the media content watched while eating. However, their impact on human behavioral and cognitive processes, particularly flavor perception and its attributes, remains underexplored. We present a user study to investigate the influence of six types of videos, including mukbang – a new food video genre, on flavor perceptions (taste sensations, liking, and emotions) while eating plain white rice. Our findings revealed …