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Full-Text Articles in Social and Behavioral Sciences
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
Markets, Globalization & Development Review
This paper considers social marketing from a critical perspective. The paper traces the history of the donation system named ‘hometown tax’ that the Japanese government introduced to promote local revitalization of relatively marginal communities. Owing to the lavish reciprocal gifts to “donors” by the administrators of these communities, the system resulted in a quasi-market that allowed donors to avoid paying taxes and to receive special benefits. Our analysis reveals the divergence of the intents and effects of this social marketing intervention. The findings indicate that during social marketing attempts to carry out effective and well-intentioned interventions, which social marketing research …
Globalization: Mere Hiccup, Major Convulsion Or Mega Transformation?, Nikhilesh Dholakia, Deniz Atik
Globalization: Mere Hiccup, Major Convulsion Or Mega Transformation?, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.