Social and Behavioral Sciences Commons^™

Tv Audience Fragmentation: Measurement, Causes, And Economic Consequences, Jaroslaw Marek Schellner

Dissertations, Theses, and Capstone Projects

Modern video distribution has increased the quantity and variety of programming available to viewers. Multichannel broadcasters using high-bandwidth distribution mechanisms such as satellite and cable television are able to deliver hundreds of channels to each home. Video on demand (VOD) allows users to select and watch video content at will. Digital video recorders (DVRs) have made it possible to watch any program at any time using an electronic program guide and recording shows onto a hard disk. Yet attention remains limited, as audience members are able to watch only a limited number of programs offered by different networks. As a …