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Full-Text Articles in Social and Behavioral Sciences
Building Destination Tourism Alliances In The Central-Western Region Of Mexico For The Recovery Of Post-Covid-19 Tourism, Silvia María López Ruiz
Building Destination Tourism Alliances In The Central-Western Region Of Mexico For The Recovery Of Post-Covid-19 Tourism, Silvia María López Ruiz
Journal of Sustainability and Resilience
This study focuses on knowing the joint work between Mexico’s tourist destinations and the private sector, promoting proximity tourism for the recovery of tourism after the Covid-19 pandemic, through the creation of the “Central West Pact for Tourism” in Mexico. For the qualitative empirical analysis based on a case study, it is based on secondary data and an in-depth interview conducted virtually with two pioneering leaders of this pact and responsible for tourism management in the state of Zacatecas, Mexico. In addition, a qualitative content analysis of the project’s official website (Viaja En Corto – Descubre El Centro de …