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A Flood Of Information: Assessing The Effectiveness Of An Enhanced Flash Flood Warning Social Media Graphic, Christopher John Long

Theses and Dissertations

Flash flooding is the most frequent and damaging type of severe weather globally. In the United States, heat is the only weather-related cause of death more frequent than flooding. However, while the number of deaths associated with other types of severe weather has decreased since the 1950s, the number of flash flood-related deaths has remained steady. Therefore, there exists a need to improve flash flood warning communication.

In this project, it is hypothesized that improving the National Weather Service’s flash flood warning social media graphic by including areas that commonly flood may increase individuals’ perceived storm risk, their intended compliance …