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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Crafted Places: The Use Of Place In Wisconsin Craft Beer Marketing, Joseph A. Quintana
Crafted Places: The Use Of Place In Wisconsin Craft Beer Marketing, Joseph A. Quintana
Electronic Theses and Dissertations
This research examines place-related themes used in craft beer marketing initiatives in Wisconsin. "Place" describes the emotions and perceptions individuals hold in certain locations. Place theory, despite being universally experienced, is relatively understudied. Furthermore, this project is grounded in the recent neolocal movement - a movement towards local culture, and away from national homogenous culture. Broadly, this paper aims to understand the perceptual linkages between people and "their" place. In order to understand place and neolocal themes within these linkages, this project analyzes how individual beer names, beer-label imagery, and beer-related advertisements use familiar places to link products with a …
Growing Food Security: The Impact Of Community Gardens On Food Security In Denver, Colorado, Grace Catherine Kellner
Growing Food Security: The Impact Of Community Gardens On Food Security In Denver, Colorado, Grace Catherine Kellner
Electronic Theses and Dissertations
Community gardens increase mental health, physical health and social inclusiveness and cohesiveness, while directly connecting gardeners to their environment. In some U.S. cities gardens additionally increase community and individual food security by providing fresh food to those who struggle to feed themselves and their families. This study examined the relationship between community gardens and increased food security in Denver, and is one of the first studies of its kind in this location. Specifically, I investigated who participates in community gardens, why they participate, whether gardens are accessible, and whether community gardens have the potential to improve individual and community food …