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Who Pays For Dates? Following Versus Challenging Gender Norms, Janet Lever, David Frederick, Rosanna Hertz

Psychology Faculty Articles and Research

Chivalry dictates that on a “date,” the man pays, whereas egalitarian ideals suggest that gender should not determine who pays. We examined the extent to which people embrace or reject these competing notions. Unmarried heterosexual participants (N = 17,607) reported their behaviors and attitudes regarding who does and who should pay for dates on a survey posted on NBCNews.com. Although most men (74%) and women (83%) report that both members of the couple contribute to dating expenses after dating for 6 months, most men (84%) and women (58%) reported that men still pay more expenses. Many women (39%) wished men …