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Social and Behavioral Sciences Commons

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Gender, Race, Sexuality, and Ethnicity in Communication

2018

Concordia Journal of Communication Research

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Gender And Parenting: A Content Analysis Of The American Sitcom, Mollie Borer, Nicholas Alexander Jun 2018

Gender And Parenting: A Content Analysis Of The American Sitcom, Mollie Borer, Nicholas Alexander

Concordia Journal of Communication Research

The purpose of this study was not only to get a better understanding of what types of gender and parenting norms exist in television sitcoms, but to see if the same gender and parenting norms that were displayed in the 20th century would be displayed in a sitcom created 30 years later. This was done through a content analysis of the television sitcoms All In The Family and Modern Family. The researchers found that traditional gender norms still existed in both sitcoms, but that the gender roles and parenting norms were reversed in Modern Family.


Is Beauty Only Skin Deep? Exploring The Connections Between Makeup And Perception, Shawn Kuehl, Scarlett Dewild, Jessica Mai, Mai Yeng Yang Jun 2018

Is Beauty Only Skin Deep? Exploring The Connections Between Makeup And Perception, Shawn Kuehl, Scarlett Dewild, Jessica Mai, Mai Yeng Yang

Concordia Journal of Communication Research

This study explored college students' perceptions of the use of makeup. In order to determine what effect makeup had on first impressions, an online survey was conducted. The study suggests that makeup does impact the perception of others, specifically women, based on how society views physical beauty. Interestingly, after conducting the survey, researchers found a higher percentage of individuals perceiving makeup toward a more positive view of how it enhanced one's perception of attractiveness and how much usage of makeup enhanced that attractiveness based on the perception of participation.