Social and Behavioral Sciences Commons^™

The Effects Of Commercialization On The Perception Of Hip Hop Culture And Black Culture In Mainstream Culture In The United States, Chris A. Robinson

Electronic Theses and Dissertations

This thesis is examines how the perception of a sub-culture can be altered by a dominant culture. Specifically this project addresses the effects resulting from the assimilation of Hip Hop Culture by mainstream culture in the United States, and its subsequent use as a marketing tool. Because Hip Hop Culture originated in Black Culture, the perception of Black Culture as reflected by hip hop music is also discussed. All of these themes are addressed creatively through a narrative script project.