Social and Behavioral Sciences Commons^™

Gender And Parenting: A Content Analysis Of The American Sitcom, Mollie Borer, Nicholas Alexander

Concordia Journal of Communication Research

The purpose of this study was not only to get a better understanding of what types of gender and parenting norms exist in television sitcoms, but to see if the same gender and parenting norms that were displayed in the 20th century would be displayed in a sitcom created 30 years later. This was done through a content analysis of the television sitcoms All In The Family and Modern Family. The researchers found that traditional gender norms still existed in both sitcoms, but that the gender roles and parenting norms were reversed in Modern Family.