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Social and Behavioral Sciences Commons

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Gender, Race, Sexuality, and Ethnicity in Communication

East Tennessee State University

Theses/Dissertations

Cultivation Theory

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Portrayal Of African Women In Nollywood Films Over A Five-Year Period: A Content Analysis Of Traits Applying The Stereotype Content Model, Olushola Aromona Dec 2016

Portrayal Of African Women In Nollywood Films Over A Five-Year Period: A Content Analysis Of Traits Applying The Stereotype Content Model, Olushola Aromona

Electronic Theses and Dissertations

Previous research shows that perceptions, attitudes, and beliefs are cultivated via media exposure. A content analysis of stereotypical traits in five Nollywood movies in a five-year span examines the prevalent portrayals of women in the Nigerian movie industry – Nollywood, and the effect of these portrayals on reinforcement of stereotypical norms and perpetuation of gender disparity. Cultivation and Objectification theories were the theoretical frameworks for this study. Findings revealed no significant change in the stereotypical portrayals of women in the past five years. From the movies analyzed, Nollywood movies appear to remain persistent in typically depicting women as unambitious domestic …


Portrayals Of Appalachia In America's Major Metropolitan Newspapers., Honey Leigh Comer May 2006

Portrayals Of Appalachia In America's Major Metropolitan Newspapers., Honey Leigh Comer

Electronic Theses and Dissertations

According to Gerbner's cultivation theory, misrepresentations in the media create false realities in the minds of society. To date, much research has been done on the impact of this phenomenon on women, minority races, and the homosexual community. Little consideration has been given, however, to geographic minorities such as Appalachians. This study attempts to identify the frequency and manner of representations of Appalachia in major metropolitan newspapers across the U.S. By conducting a framing analysis on a sample of 823 individual mentions of "Appalachia" in 2005, the author is able to illustrate interesting relationships between geographic proximity and the type …