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Social and Behavioral Sciences Commons

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Gender, Race, Sexuality, and Ethnicity in Communication

California State University, San Bernardino

Advertising Cosmetics Philippines

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Full-Text Articles in Social and Behavioral Sciences

Rendering Whiteness Visible In The Filipino Culture Through Skin-Whitening Cosmetic Advertisements, Beverly Romero Natividad Jan 2006

Rendering Whiteness Visible In The Filipino Culture Through Skin-Whitening Cosmetic Advertisements, Beverly Romero Natividad

Theses Digitization Project

This study seeks to confront the current Filipino cultural identity by investigating whiteness within the mass media context there.