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Social and Behavioral Sciences Commons™
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Gender, Race, Sexuality, and Ethnicity in Communication
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Full-Text Articles in Social and Behavioral Sciences
The Dove Real Beauty Campaign: How Does It Wash, Jessica Dieny
The Dove Real Beauty Campaign: How Does It Wash, Jessica Dieny
Journalism
This study analyzes the Dove Real Beauty Campaign including branding successes and failures, corporate responsibilities, and the evolution of the brand development and management through a two-way symmetrical model. It analyzes the DRBC from a marketing and public relations perspective as well as a women’s and gender studies perspective. Dove’s Real Beauty Campaign sprung from the idea that all women are beautiful and it sought to change the status quo by showing the natural physical variation embodied by all women and inspire a broader, healthier, more democratic view of beauty. As the power of the Dove Real Beauty initiative appears …
Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug
Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug
Communication Studies
No abstract provided.