Social and Behavioral Sciences Commons^™

Factors Driving The Tourists Choice Of Alcohol And Drinkscapes: An Exploratory Study, Edgar Philip Dsouza Mr., Dayanand M.S. Dr., Nilesh Borde Dr

Journal of Tourism Insights

This study analyses the crucial dimension of variables influencing visitors' choice of drinkscapes and alcohol among those who visited Goa. This research also aims to examine the influence of tourists' knowledge and past experiences regarding alcohol consumption on the choice of alcoholic beverages and the choice of drinkscapes at tourist destinations. Respondents were asked to rate provided attributes on a 5-point Likert scale according to their preferences in selecting alcohol or drinkscapes. Four hundred and eighty-one questionnaires collected from a web-based survey at popular drinkscapes in Goa were analyzed. The research ranks attribute based on the mean values used by …