Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

Seeing Is Believing: Observing Trans Spirituality Through The Smith-Waite Tarot, Phoebe Santalla May 2024

Seeing Is Believing: Observing Trans Spirituality Through The Smith-Waite Tarot, Phoebe Santalla

MFA in Illustration & Visual Culture

In 1909 the Rider Company published the Smith-Waite Tarot deck which featured 78 illustrated cards by Pamela Colman Smith. With heavy use of appropriated and ambiguous symbology, the Smith-Waite deck became a meditation tool for realizing alternative realities. By observing the history of the deck, analyzing Smith’s approach to illustration, and retracing the counterculture occult explosion in the 1970s, this essay argues that the Smith-Waite deck is an object the reflects the queered body and self. The modern, trans-contentious, Western political climate creates an environment that obscures the fact that transgender people exist beyond the medicalization of their bodies. To …


Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen May 2024

Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen

Markets, Globalization & Development Review

Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …


Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan Feb 2024

Viewing The World Through The Prism Of Cross-Cultural Romances: Film Review Of Christmas As Usual (2023) And Further Reflections, Raja Ramanathan

Markets, Globalization & Development Review

No abstract provided.