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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Viewing Film From A Communication Perspective: Film As Public Relations, Product Placement, And Rhetorical Advocacy In The College Classroom, Robin Patric Clair, Rebekah L. Fox, Jennifer L. Bezek
Viewing Film From A Communication Perspective: Film As Public Relations, Product Placement, And Rhetorical Advocacy In The College Classroom, Robin Patric Clair, Rebekah L. Fox, Jennifer L. Bezek
Communication and Theater Association of Minnesota Journal
Academics approach film from multiple perspectives, including critical, literary, rhetorical, and managerial approaches. Furthermore, and outside of film studies courses, films are frequently used as a pedagogical tool. Their relevance in society as well as their valuable use in the classroom makes them an important and pragmatic medium deserving further attention. The ability of film to be used in a socio-political way may sustain, challenge or change the status quo, which supports studying film as well as teaching students about the power of film. The purpose of this article is to share the development of a course which points out …
"Brother," Enjoy Your Hypermodernity! Connections Between Gilles Lipovetsky's Hypermodern Times And Post-Soviet Russian Cinema, James M. Brandon
"Brother," Enjoy Your Hypermodernity! Connections Between Gilles Lipovetsky's Hypermodern Times And Post-Soviet Russian Cinema, James M. Brandon
Communication and Theater Association of Minnesota Journal
In prominent French social philosopher Gilles Lipovetsky’s Hypermodern Times (2005), the author asserts that the world has entered the period of hypermodernity, a time where the primary concepts of modernity are taken to their extreme conclusions. The conditions Lipovetsky described were already manifesting in a number of post-Soviet Russian films. In the tradition of Slavoj Zizek’s Enjoy Your Symptom (1992), this essay utilizes a number of post-Soviet Russian films to explicate Lipovetsky’s philosophy, while also using Lipovetsky’s ideas to explicate the films. Alexei Balabanov’s 1997 film Brat (“Brother”) is examined in the context of Lipovetsky’s work, along with other films …