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Social and Behavioral Sciences Commons™
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- Feminism (3)
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen
Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen
Markets, Globalization & Development Review
Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …
Flavors And Frailties Of Globalization, Nikhilesh Dholakia, Deniz Atik
Flavors And Frailties Of Globalization, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
Faux Feminism In A Capitalistic Fever Dream: A Review Of Greta Gerwig's Barbie (2023), Amy La Porte, Lena Cavusoglu
Faux Feminism In A Capitalistic Fever Dream: A Review Of Greta Gerwig's Barbie (2023), Amy La Porte, Lena Cavusoglu
Markets, Globalization & Development Review
Somewhere between meaningful discourse about female agency and the commercial interests of a problematic doll franchise lies Mattel's box office hit film Barbie, directed by Greta Gerwig. In a script-flipping interpretation of the real-world patriarchy, it catapults itself into overdue discussions about gender norms, objectification, and the pursuit of Westernized beauty ideals. While it may have introduced liberationist theories to a new generation of women, ultimately it is a film bound by cognitive dissonance. This paper will delve into the profit-making protagonist at the center of its story and argue the film's underlying incompatibility with diversity, feminism, and social …
When We See Us: Coming 2 America And The Intricacies Of Black Representation And Diasporic Conversation, Terri Bowles
When We See Us: Coming 2 America And The Intricacies Of Black Representation And Diasporic Conversation, Terri Bowles
Markets, Globalization & Development Review
This is a review essay of the film Coming 2 America (2021) by Craig Brewer, a follow-up to the 1988 comedy classic Coming to America , which stars Eddie Murphy as a newly crowned African king confronted with shifting family dynamics and evolving challenges to his royal authority. The review examines the cultural space occupying the 30 years that separate the first film and its sequel, and interrogates the structures of popular film and comedy that situate representational discourses of gender and diasporic Black representation.
Crazy Rich Asians: Exploring Discourses Of Orientalism, Neoliberal Feminism, Privilege And Inequality, Devi Vijay
Crazy Rich Asians: Exploring Discourses Of Orientalism, Neoliberal Feminism, Privilege And Inequality, Devi Vijay
Markets, Globalization & Development Review
In this review of Crazy Rich Asians (2018), I examine elements of orientalism, neoliberal feminism, privilege and inequality that layer the film. Specifically, I interrogate the film’s American inflection of orientalism, surfacing a constant duel between essentialized Asian and American values, where what is American eventually wins out. Independent, entrepreneurial women are integral to this narrative of global capitalist accumulation. Yet, as the East meets the West in the globalized consumptive spaces of the super-rich, inequalities in the United States and Singapore are either repackaged under the myth of meritocracy, or conveniently erased. While the film demarcates a new Hollywood …
Virtual Avatars: Trans Experiences Of Ideal Selves Through Gaming, Kai Baldwin
Virtual Avatars: Trans Experiences Of Ideal Selves Through Gaming, Kai Baldwin
Markets, Globalization & Development Review
This article aims to explore the experiences transgender gamers have with avatars. Building on a foundation of identity construction theories from both media studies and queer studies, this study theorizes that these gamers will use their virtual world avatars to experiment with gender performance and ideal selves. These theories of identity construction are explored and examined through digital ethnography, by using the participant observation method, in which trans gamers are interviewed about their experiences with avatar creation and use. Based on the evidence gathered from those interviews, this study concludes that trans gamers in general tend to create avatars who …