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Feminist, Gender, and Sexuality Studies

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USF Tampa Graduate Theses and Dissertations

Consumerism

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Full-Text Articles in Social and Behavioral Sciences

Selling The Third Wave: The Commodification And Consumption Of The Flat Track Roller Girl, Mary Catherine Whitlock Jan 2012

Selling The Third Wave: The Commodification And Consumption Of The Flat Track Roller Girl, Mary Catherine Whitlock

USF Tampa Graduate Theses and Dissertations

In an ethnographic examination of the "modern" roller derby movement that began in the early 2000s, I explore Women's Flat Track Derby in Florida. What does it mean to be a roller derby player? How is she conceptualized and commodified? Or more centrally, how is third wave feminism used as a catalyst of this commodification? In order to fully appreciate, understand, and even embrace roller derby, I look at roller derby leagues as social movement organizations (SMOs) in order to note how they frame themselves and maintain collective identity the commodification of third wave feminism. First, I will explore various …


Sexually Explicit, Socially Empowered: Sexual Liberation And Feminist Discourse In 1960s Playboy And Cosmopolitan, Lina Salete Chaves Jan 2011

Sexually Explicit, Socially Empowered: Sexual Liberation And Feminist Discourse In 1960s Playboy And Cosmopolitan, Lina Salete Chaves

USF Tampa Graduate Theses and Dissertations

In this thesis, I provide an analysis of 1960s American popular culture by examining Playboy, "The Playboy Philosophy," Cosmopolitan, and Sex and the Single Girl. These cultural artifacts furthered the feminist movement by challenging gender structures and sexuality. I discuss how these publications focused on the advancement of the individual through careerism, consumerism and sexuality. These publications assisted in challenging and breaking down various aspects of gender and sexual boundaries and assisted in reworking social limitations that kept women from advancing themselves outside of the pre-set gender roles of domesticity. Regardless of the traditional feminist critique of …