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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson
Perceptions Of Science Communication’S Domain, Practices, And Identity: What Concerns Members On The Peripheral Edge Of A Community Of Practice, Rebecca Swenson, Corissa Marson
Journal of Applied Communications
This research shares insights from qualitative interviews with scientists in agricultural and environmental science programs (n=26) to better understand how occasional, peripheral, or emerging members of the science communication community of practice perceive its domain, practices, and identity. Findings suggest concern about personal risks of communicating, especially control over messaging, interactions with disagreeable audiences, being incorrect, and reputation damage. However, many believe that communication is broadly important for their field and resources. Scientists did not have clear agreement on boundaries of science communication, and advocacy and uncertainty were points of contention. Suggestions for strengthening science communication training are proposed.
Changing The Communication For A Changing Climate: Effects Of Climate Change Communication On Identity, Emotions, And Mobilization, Liam Schwartz
Changing The Communication For A Changing Climate: Effects Of Climate Change Communication On Identity, Emotions, And Mobilization, Liam Schwartz
Departmental Honors Projects
What are the most constructive emotions to evoke in climate change communication for diverse groups of people in a way that encourages pro-environmental behavior? A specific communication style and subsequent emotional response may best mobilize people interested in efforts to address climate change compared to people who are less invested in the issue. In this study, 927 valid participants surveyed were randomly assigned to one of three groups: a “fear” condition, a “hope” condition, and a control condition. All participants were asked a series of questions about their demographics, identities, perceptions, values, and environmental attitudes. Following these experimental tasks, they …