Social and Behavioral Sciences Commons^™

Understanding Pro-Environmental Behaviours Of National Park Visitors, Kourosh Esfandiar

ECU Posters

Visitors’ inappropriate behaviour (e.g. littering) will impact nature-based tourism sites such as National Parks which play critical roles in mitigating climate change. This study examines what are the antecedents of national park visitors’ pro-environmental behaviours? Is there any difference between individualistic and collectivistic nations in terms of PEB amongst national park visitors? This study proposes using “An Integrated Pro-environmental personal norms Model (IPM) as the proposed research model based on Schwartz’s NAM to examine the above questions.