Social and Behavioral Sciences Commons^™

The Clash Between Luxury Brands And The Environment, Antoinette Harkness

Honors College Theses

ABSTRACT

Luxury brands are known for their high end material, craftsmanship, quality, materials, exclusive designs and high cost. Luxury attracts the eye of all consumers, especially young consumers that desire to be a true luxury consumer. As luxury companies try to appeal to the masses, with plenty of inventory but at what cost? Luxury brands are polluting our environment, as the textile and apparel industry is currently the second leading polluter in the world. Sustainable fashion is an all inclusive term describing products, processes, activities and actors aiming to achieve a carbon-neutral fashion industry, built on equality, social justice, animal …