Social and Behavioral Sciences Commons^™

Landowners' Perceptions Of Conservation Easements: Implications For Effective Persuasive Communication, Caitlin Cooper

Graduate Theses and Dissertations

Conservation easements are one of the most popular voluntary, legally binding programs that allow individual landowners to use their property to protect the environment. There is a definite need for educational and persuasive messaging targeted towards landowners regarding adopting conservation easements. There is currently little to no existing literature specifically related to the attitudes and behaviors landowners possess towards conservation easements. This study aimed to fill a gap in literature by gathering information from landowners in Northwest Arkansas and Northeast Oklahoma, using a quantitative survey. Respondents were asked to identify their awareness-level knowledge about conservation easements, as well as rank …