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Next Generation Public Service Announcements For The Environment, Danielle Alexis Diaz
Next Generation Public Service Announcements For The Environment, Danielle Alexis Diaz
Theses Digitization Project
The purpose of this research was to design new public service announcements (PSAs) for a teenage audience around environmental topics. Using components of constructivist pedagogy and free-choice learning, these PSAs demonstrated how to fuse popular teen culture with environmental education objectives. The design of the PSAs for this project hinged on finding a current popular format that would grab the attention of teenagers in order to successfully communicate information. This was achieved by taking a popular MTV show and twisting it to fit educational purposes. The success of this approach was tested by surveying a group of 50 teenagers. The …