Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Scholarly Research Articles (2)
- Cal Poly (1)
- California Polytechnic State University (1)
- Capstone course (1)
- College Web sites (1)
-
- Experiential learning (1)
- Journalism Web sites (1)
- Mass Communication Web sites (1)
- Public relations curriculum (1)
- Public relations education (1)
- Public relations undergraduate curriculum (1)
- Service learning (1)
- Student run PR agency (1)
- Student run public relations firm (1)
- Student-run agency (1)
- Student-run public relations firm (1)
- University Web sites (1)
- Web site content analysis (1)
- Web site contents (1)
- Web site enhancements (1)
- Web site functionality (1)
- Web site promotional value (1)
- Web sites in higher education (1)
- World Wide Web (1)
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
The Student-Run Public Relations Firm In An Undergraduate Program: Reaching Learning And Professional Development Goals Through ‘Real World’ Experience, Douglas J. Swanson Ed.D Apr
The Student-Run Public Relations Firm In An Undergraduate Program: Reaching Learning And Professional Development Goals Through ‘Real World’ Experience, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
A student-run public relations firm can offer a variety of benefits for an undergraduate program in which there are limited resources for professional involvement by students. The article is a case study that profiles a student-run firm launched in conjunction with a capstone course in a journalism department. Specific learning and professional development goals were established for students, the department, and for clients served by the firm. The article presents a brief summary of successes, along with a discussion of opportunities and challenges. General recommendations are offered for establishing a student-run public relations firm.
Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr
Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
The Journalism Department at California Polytechnic State University (Cal Poly) has created a public relations (PR) curriculum that adequately balances students' preparation in conceptual knowledge and practical skills by introducing “hands on” public relations work. At Cal Poly, students gain valuable expertise from the beginning of their academic experience by providing PR work for community clients. Moreover, dozens of nonprofit organizations in Cal Poly's community have been helped by getting PR support of the highest quality—support that they need but cannot afford to pay for. Details are provided of Cal Poly's PR curriculum and structure for seven of its courses.
Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality And Promotional Value, Douglas J. Swanson Ed.D Apr
Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality And Promotional Value, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Despite the popularity of promotionally-oriented Web sites within journalism/ mass communication programs in higher education, there has been little examination of sites and their contents. Almost no research has focused on visual, informational, and operational enhancements, or how Web sites of different higher education programs in the discipline differ from each other. This research addresses some of the unanswered questions about how journalism/ mass communication Web sites use enhancements to communicate with online users.