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Full-Text Articles in Social and Behavioral Sciences

Assessment Of Challenges And Prospects Of E-Marketing In The Development Of Nigerian Universities’ Education Lecturers In South-South, Nigeria, Patience Ewomaogene Okoro May 2021

Assessment Of Challenges And Prospects Of E-Marketing In The Development Of Nigerian Universities’ Education Lecturers In South-South, Nigeria, Patience Ewomaogene Okoro

Library Philosophy and Practice (e-journal)

This research paper examined the role of e-Marketing for sustainable growth and development in Nigeria. It determined e-Marketing strategies, especially online marketing strategies for sustainable growth and development in Nigeria. The simple random sampling method was used to draw the sample for the study. The total sample used was 600 entrepreneurs of which 586 copies of the questionnaires were retrieved. The instrument for data collection for this study was a questionnaire with a four-point Likert-scale format of Strongly Agreed 4 points (SA), Agreed 3 points (A), Disagreed 2 points(D), and Strongly Disagreed 1 point (SD). Data collected were analyzed using …


Determinants Of Utilization Of Online Library Resources Among Post-Graduate Economics Students, Amos Nnaemeka Amedu Phd Apr 2021

Determinants Of Utilization Of Online Library Resources Among Post-Graduate Economics Students, Amos Nnaemeka Amedu Phd

Library Philosophy and Practice (e-journal)

In this stage of modern technology, online libraries have made it possible for post-graduate students to source information for their academic research across the globe from the comfort of their homes. Hence, this study developed a structural model that explains the determinants of Economics students’ behavioural intention and utilization of online libraries using social influence, self-efficacy, perceived usefulness, perceived ease of use, self-efficacy, and attitude. The study adopted a correlational design. The study randomly selected 150 post-graduate students from five universities in South-East Nigeria. The instruments for data collection were self-report questionnaires. Path model and paths coefficient were used to …


Availability And Utilization Of E-Resources In University Libraries For Effective Research Output By Undergraduates Of Social Studies In South East Nigeria, Joseph C. Onuoha Ph.D, , Lilian Ujunwa Ifeanyi, Abdulrahman Yakubu Yunisa Nov 2020

Availability And Utilization Of E-Resources In University Libraries For Effective Research Output By Undergraduates Of Social Studies In South East Nigeria, Joseph C. Onuoha Ph.D, , Lilian Ujunwa Ifeanyi, Abdulrahman Yakubu Yunisa

Library Philosophy and Practice (e-journal)

This study sought to investigate the availability and utilization of e-resources in university libraries for effective research output by undergraduates of Social Studies in south-east, Nigeria. It is a descriptive survey research design. two research questions guided the study. A sample of 191 students from four stratified randomly selected universities in south east, Nigeria, were used for the study. The instrument for data collection is the researcher’s designed and validated questionnaire, tagged: ‘The Use of E-Resources in University Libraries Questionnaire’ (UERULQ). The instrument was trial tested using Cronbach Alpha, while reliability coefficient of 0.98 was obtained, which was considered high …


Challenges Associated With Accessing And Utilizing Library Electronic Information Resources By Economics Education Students’ In South East, Nigeria, Yunisa Abdulrahman, Joseph Onuoha Sep 2019

Challenges Associated With Accessing And Utilizing Library Electronic Information Resources By Economics Education Students’ In South East, Nigeria, Yunisa Abdulrahman, Joseph Onuoha

Library Philosophy and Practice (e-journal)

This study focused on ascertaining the challenges associated with accessing and utilizing library e-resources by Economics Education students’ in South East NigeriaThe study adopted a descriptive survey research design. Samples were drawn using a purposive sampling technique in selecting four hundred and ninety-two (492) Economics Education students’ from the study area. Data was collected using a validated 4-point Likert rated questionnaire for challenges associated with accessing and utilizing library e-resources (QCAUER) instrument with a reliability coefficient of 0.72. Two research questions and two research hypotheses were formulated to guide the study. Frequency count and simple Percentage was used to answer …