Social and Behavioral Sciences Commons^™

Selecting A Business Major Within The College Of Business, David W. Roach, Ronald E. Mcgaughey, James P. Downey

Administrative Issues Journal

This study employed a survey in examining the important influences that shape a student’s selection of a major in the College of Business (COB). In particular, it compared these influences, by major, to assess which items were most (and least) important to the students majoring in accounting, general business, finance, management, marketing, and MIS. The influences, totaling 37, included internal influences (e.g., interest in the field), external influences (e.g., projected salary), and interpersonal influences (influence of significant others). Some of the findings were consistent with those of prior studies. For example, interesting work was highly important for all business majors, …