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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Social Media As A Tool To Effectively Communicate With Stakeholders: School Administrators And Superintendents' Perceptions, Steven Coleman Hampton
Social Media As A Tool To Effectively Communicate With Stakeholders: School Administrators And Superintendents' Perceptions, Steven Coleman Hampton
Dissertations
This quantitative research study analyzed the perceptions of school administrators on the effectiveness of using social media outlets to communicate with stakeholders. School administrators throughout the State of Mississippi completed an online survey developed by the researcher identifying the social media outlets they use to communicate with their stakeholders and the effectiveness of using social media outlets. Superintendents, Assistant Superintendents, Principals, Assistant Principals, and Public Relations Directors with various years of experience completed the survey. The study revealed there was a statistical significant difference between age groups of the school administrators with the concerns of using social media outlets as …
Understanding Inter-And Intra-Generational Communication Methods Utilizing A Framework Of Message Sensitivity, Thomas Edwin Craft Jr.
Understanding Inter-And Intra-Generational Communication Methods Utilizing A Framework Of Message Sensitivity, Thomas Edwin Craft Jr.
Dissertations
This study was designed to determine if differences existed between generations surrounding their preferred communication methods. In examining the social identity perspective of groups, scholars have found that many groups are categorized based on the social structure in which they exist. Generational groups have created their own social structure and set of cultural norms that define each generation. In a recent report released by the Pew Research Center (2010), when the younger generation was asked an open-ended question, "What makes your generation unique?", 24% of those asked responded "Technology Use." One of the unique differences among these generations is the …