Social and Behavioral Sciences Commons^™

Social Media: Are You Addicted? Examining The Role Of Social Media Platforms On Life Satisfaction, Personality And Generation, Alexzander Ponce

University of the Pacific Theses and Dissertations

The rise of social media has led to an increase in social media use and social media addiction. Research has found that social media addiction is influenced by various factors, and this study looks to examine the relation between social media addiction and users' life satisfaction, personality type and age group; and whether the type of social media platform moderates this relationship. This study dispersed survey questionnaires and conducted an ANCOVA to analyze the results. Results found that life satisfaction and social media addiction are negatively related, but the negative relation is larger for Twitter users. Results also found a …