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Full-Text Articles in Social and Behavioral Sciences
Localizing Content: The Roles Of Technical & Professional Communicators And Machine Learning In Personalized Chatbot Responses, Daniel L. Hocutt, Nupoor Ranade, Gustav Verhulsdonck
Localizing Content: The Roles Of Technical & Professional Communicators And Machine Learning In Personalized Chatbot Responses, Daniel L. Hocutt, Nupoor Ranade, Gustav Verhulsdonck
School of Professional and Continuing Studies Faculty Publications
This study demonstrates that microcontent, a snippet of personalized content that responds to users’ needs, is a form of localization reliant on a content ecology. In contributing to users’ localized experiences, technical communicators should recognize their work as part of an assemblage in which users, content, and metrics augment each other to produce personalized content that can be consumed by and delivered through artificial intelligence (AI)-assisted technology.
Logos And Ethos: Heroism And Social Bildung In China, Jiarui Bai
Logos And Ethos: Heroism And Social Bildung In China, Jiarui Bai
Heroism Science
This article explores how heroism is constructed in China’s sociocultural context of values. It identifies a sociocultural novel, film, and heroic TV program as a mechanism for producing heroism for Chinese society. Furthermore, it explores the heroic principles that are generated by these media and how they inform expected actions in China. The article thus argues that the construction of Chinese heroism embodies specific representations of the expectations of humankind, a kind of “governing by worth” in heroism science. The function of these representations, forming heroic idols, could therefore help individuals become heroes with logos and ethos in pathos, subsuming …