Social and Behavioral Sciences Commons^™

Green Power Marketing In The United States: A Status Report (2009 Data), Lori Bird, Jenny Sumner

Publications (E)

This report documents green power marketing activities and trends in the United States. Aggregate green power sales data for all voluntary purchase markets across the United States are presented for 2009. The data presented in this report are based primarily on figures provided to NREL by utilities and independent renewable energy marketers. Because data cannot be obtained from all market participants, the estimates presented here likely represent an underestimate of the market size. Key trends identified in this year’s report include:
• In 2009, total retail sales of renewable energy in voluntary markets exceeded 30 million MWh, an increase of …

Examination Of The Regional Supply And Demand Balance For Renewable Electricity In The United States Through 2015: Projecting From 2009 Through 2015 (Revised), Lori Bird, David Hurlbut, Pearl Donohoo, Karlynn Cory, Claire Kreycik

Publications (E)

This report examines the balance between the demand and supply of new renewable electricity in the United States on a regional basis through 2015. It expands on a 2007 NREL study (Swezey et al. 2007) that assessed the supply and demand balance on a national basis. As with the earlier study, this analysis relies on estimates of renewable energy supplies compared to demand for renewable energy generation needed to meet existing state renewable portfolio standard (RPS) policies in 28 states, as well as demand by consumers who voluntarily purchase renewable energy. However, it does not address demand by utilities that …

Voluntary Green Power Market Forecast Through 2015, Lori Bird, Ed Holt, Jenny Sumner, Claire Kreycik

Publications (E)

Voluntary markets for renewable energy in which consumers purchase renewable energy from their electricity providers or from renewable energy certificate (REC) marketers have existed for more than a decade. Going forward, various factors will influence the development of these markets, including potential climate policies, state and federal renewable portfolio standards (RPS), renewable energy prices, the level of consumer interest in purchasing green power, and the interest on the part of utilities in offering new green options and in continuing to promote existing programs.

This report presents estimates of voluntary market demand for renewable energy or green power through 2015. The …