Social and Behavioral Sciences Commons^™

The Application Of Transactional Fairness To The Gambling Sector, Seamus Mcgowan, Adam Rivers

International Conference on Gambling & Risk Taking

The idea of ‘fairness’ in consumer protection has been discussed for a long time. However, more recently there has been a renewed focus on the use of unfair pricing practices and terms in consumer markets and regulators and lawmakers are responding. Practices which can be considered unfair often emerge as companies develop new and innovative ways to engage with consumers including offering different prices and / or terms to different sets of customers.

Being ‘fair and open’ is an important principle for gambling regulation. In that context, this paper focusses on fairness in gambling markets and seeks to develop a …