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Examining The Halo Effect In Lotto Games, Victor Matheson, Kent Grote
Examining The Halo Effect In Lotto Games, Victor Matheson, Kent Grote
Economics Department Working Papers
The "Halo Effect" occurs when lotto ticket sales are unexpectedly high following a large jackpot. An examination of the Powerball lottery finds evidence that the halo effect exists and that it is the result of bettors exchanging prize winnings for new tickets.