Social and Behavioral Sciences Commons^™

The Streaming Wars: The Future Of Entertainment, Alexander D. Kenworthy

CMC Senior Theses

The Streaming Wars are the competition between Over-The-Top online streaming services such as Netflix, Hulu, Disney+, and HBO Max. This paper seeks to analyze the market through a literature review of factors which will influence in the market as well as an empirical analysis on the relationship between Netflix and the cable industry over time and how that relationship has changed. I find that Netflix’s revenue growth has had a negative impact on the cable industry’s revenue growth, but that relationship has diminished over time. I interpret this as a new market emerging for streaming services where multihoming will play …