Social and Behavioral Sciences Commons^™

As Sacred, As Sustainable: The Normative Dimension Of Sustainable Economics, Amana Raquib, Omar Javaid, Gulnaz Anjum

CBER Conference

The self-esteem, self-image and subsequently self-worth of young consumers all around the globe, are determined by unsustainable consumption habits. This is equally true for Muslim youth who are as vulnerable to the pressure of building their self-image as consumers. This has led to adverse effects on the ecosystem and therefore, goes against the United Nation’s sustainable development goals (Goal no. 6,7,11-15). This paper argues that by changing the criterion to gauge and establish their self-image, self-esteem, and self-worth, we can influence the degree of sustainability of the consumption patterns of young Muslim individuals. This would subsequently undo the undue pressure …