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Full-Text Articles in Social and Behavioral Sciences
The Meghan Markle Effect: An Analysis Of A 21st Century Celebrity Through A Veblenian Perspective, Lucy Jensen
The Meghan Markle Effect: An Analysis Of A 21st Century Celebrity Through A Veblenian Perspective, Lucy Jensen
University Honors Theses
Following her engagement and subsequent marriage to Prince Harry, Meghan Markle has emerged as a global figure and fashion icon. Her ability to influence fashion trends has been labelled the "Meghan effect" by the news media. This thesis research applies the theories of Thorstein Veblen, an economist and author of the extremely influential Theory of the Leisure Class (1899). The thesis has the aim of clarifying how Veblen’s thinking can be applied to Markle or comparable high-profile women. What this inquiry ultimately finds is that Veblen was indeed correct in his assumption that high-profile, wealthy people such as Markle can …
Economic Analysis Of Green Marketing: The Correlation Between Consumers And Firms Through Environmental Incentives, Naomi Joyce
Economic Analysis Of Green Marketing: The Correlation Between Consumers And Firms Through Environmental Incentives, Naomi Joyce
University Honors Theses
This thesis will seek to explore and analyze incentives in the market with relation to consumers and firms interacting in the current economic and environmental situation of the United States. These incentives are crucial to understanding the relationship between green consumerism and firm positions in the market. By analyzing the characteristics of green consumers and their reactions of firms, a better understanding of the economic relationship of firms and consumers for the future will become more apparent. The green consumer exhibits personal patterns in their purchasing habits which firms can utilize to attract the green consumer while increasing profits. When …