Social and Behavioral Sciences Commons^™

The Theory Of Planned Behavior And Financial Literacy: A Predictive Model For Credit Card Debt?, Brian P. Kennedy

Theses, Dissertations and Capstones

The primary purpose of this study was to predict credit card debt among college students by augmenting Ajzen’s (1991) theory of planned behavior to include the construct of financial literacy. One hundred and forty-three undergraduates completed an online survey measuring attitudes toward credit cards, subjective norms, perceived behavioral control, and financial literacy. Statistical analyses revealed that attitudes toward credit, subjective norms, and perceived behavioral control successfully predicted students’ intention to use credit cards (R²=.32). Financial literacy failed to predict intention to use credit cards. However, a positive correlation was found between attitudes toward credit cards and amount of …