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Full-Text Articles in Social and Behavioral Sciences

Parallel Sessions (Consumer Behavior & Culture): The Emerging Middle Class In Pakistan: How It Consumes, Earns, And Saves, Jawaid Abdul Ghani May 2014

Parallel Sessions (Consumer Behavior & Culture): The Emerging Middle Class In Pakistan: How It Consumes, Earns, And Saves, Jawaid Abdul Ghani

International Conference on Marketing

During the first decade of the twenty first century, and for the first time in the history of Pakistan, over half of the households in the country belonged to the middle class (M-class). During this period (2002-2011) the M-class, defined as households with daily per capita expenditures of $2-$10 in 2005 purchasing power parity dollars1 , grew from 32 percent to 55 percent of all households in the country, and the number of people in this class doubled from 38 million to 84 million. Real aggregate national consumption increased by about $60 billion, of which $55 billion was accounted for …


Parallel Sessions (Consumer Behavior & Culture): An Investigation Of The Selection Criteria Of Islamic Banking In Pakistan: Customers’ Perspective, Zargham Ullah Khan May 2014

Parallel Sessions (Consumer Behavior & Culture): An Investigation Of The Selection Criteria Of Islamic Banking In Pakistan: Customers’ Perspective, Zargham Ullah Khan

International Conference on Marketing

Banking system was firstly introduce in the era of Jews where large bankers use to do financial practices in the open market. In the past few decades‟ capitalistic economy gained momentum. Islamic banking was firstly introduced in Malaysia with the establishment of Islamic banks laid on the basis of SHARIAH compliance, during 1970-90 (Henry & Wilson, 2004; Iqbal &Mirakhor, 2007; Dusuki& Abdullah, 2007). Banking is as old as civilization found its way from barter economies towards market economy and price mechanism. At present the banks have an immense role in deciding the economic fate of any state. Strong banking system …