Social and Behavioral Sciences Commons^™

Projected Economic And Financial Benefits Of The 2017 Summer Universiade Games, Steve Chen, Teame Ghirmay, Yi-Hua Lee, Chie-Der Dongfang, Tsung-Chih Chiu

Journal of International & Interdisciplinary Business Research

In Western society, sport economic impact studies are often utilized to showcase the financial benefits for hosting mega sport event or to justify the spending for entering bids or covering infrastructure construction costs. This study projected economic impact of the 2017 Summer Universiade by examining the Taiwanese (the hosting country) residents’ willingness to attendance and estimated individual spending (consumption) while attending the games. Through a series of convenience sampling surveys from February to April, 2017, 1,021 respondents (53.5% males and 45.3% females) reported their potential personal spending, willingness to attend the events, and preferred ticket price range. The results indicated …